One trade-off of doing Kill Tony in Austin is that while that helps draw on and reinforce that comedy scene, many of the guest comics are also drawn from the particular strain of politically right adjacent scene that Joe Rogan has created. So the one-minute sets are often flaccid and self-absorbed in a very specific way. Kai Wynn is a Vietnamese man who was adopted by a Jewish family and most of his punchlines involve some mix of lazy Jewish or Vietnamese stereotypes. He claims to have been performing for five years, which is a bit of a frightening piece of information. The second bucket pool comic is Pat O'Neill, who delivers a predictably half-ass mix of trans and fat girl jokes.

Even the "regular" comics are remarkably inept. Ari Matti is hyped by Hinchcliffe as being some hard-working comic who writes a new minute to perform every week. But Matti's set is built around the fact he's Estonian and he comes across like someone whose biggest comedy inspiration came from watching YouTube videos of performances by Russian-born 1970s-era comic Yakov Smirnoff. And Casey Rocket's act is primarily just frantically walking back and forth across the stage while occasionally stopping to deliver some out-of-context non-sequitur hint of a joke. 

There is also a brief appearance by Jeffrey Ross, who I will admit up front I have never especially thought of as entertaining, much less funny. If your funniest quip is telling Hinchcliffe "I am so Proud Boy of you," I think you're drowning.

Dunnigan then returns as RFK Jr. and his opening joke was "My wife Cheryl Hines' p***y is so dry, that if it could talk, it would sound like me." Followed by "Speaking of one at a time, that's what Marilyn Monroe said when my uncle and father tried to spit roast her."

I suppose all of this is supposed to be shocking somehow and I suspect it might be to some people. But I grew up listening to "adult" albums by people like Redd Foxx, who were dirtier than Dunnigan could ever conceive is possible. Much of this comes across as performative and the comedy equivalent of dropping your pants in the middle of a suburban Target and screaming "You are all too woke to look at me!"

First and foremost, the way we're different is that we're not a currency or a rating. So a currency and a rating, they take several different data sources and pull it together to place a score on a piece of content or advertising. That's not what we're in the business of doing.

We're purely in the business of measuring every single media exposure down to the individual and providing that data set via API to all of our customers in the industry at large. So that's one of our differentiators. And they take that data and they plug it into their models and they create their optimizations based off of it.

The way we're different, the way we measure everything within the home from a technical perspective is that we absolutely do not use ACR (Automatic Content Recognition). We absolutely do not use watermarking. We have a proprietary technology called UNI, the Unified Neuromedia Identification Engine for short.

That technology is able to measure linear and streaming and anything and everything that hits your TV screen and your personal devices in a unified fashion. It's the same tech used across every single one of our experiences and then creates an equal, independent, third-party measurement across every one of our experiences.

Every other measurement approach has that smoothie blend of a rating and each one of the exposures are measured differently. We don't do that. We just have one high-quality data set and we make it available to everyone and anyone seeking to understand competitive intelligence and to optimize their plans of any kind.

Did you have a moment where you thought, "You know what, I'm a TV guy now, this is an actual career. I'm not guesting on a show, I'm not making some one-off appearance yet. This is a career for me."

It's funny, because when I travel with my brother and we're walking through the airport, it's not like, "Hey, it's Jordan and John from New Kids." They always point to me and they're like, "Hey, you're that guy on HGTV. I love your show."

I think it's just a whole different fan base and it's been really cool to experience it. My brother just sent me a video of him in his living room and the commercial for Crashers came on and he was saying, "You know, I'm proud of you. You've worked so hard to get here."

It's been a real accomplishment. Especially for me, because I have been watching HGTV since I was young. Saturday morning was my thing.

I would wake up and HGTV would come on and I would just watch it for hours. So to now be part of this network is amazing.